How to Set (and Achieve!) Pet Sitting Business Goals for 2010

by Kristin Morrison on December 27, 2009

in Dog Walking Business Start Up,How to Start a Pet Sitting Business,Pet Sitting Business Goals,Pet Sitting Business Plan,Pet Sitting Startup

Businessman drawing Goal word isolated on white background

As I’m sitting here writing this blog post I’m reflecting on just how powerful setting goals has been in my business and personal life.

Writing goals each year has helped me:

~achieve (and often surpass!) the level of income I want to create
~work the kind of schedule I want to work (3-4 days a week)
~hire the right kind of people and the right number of people for my business
~run my business in a outside-the-box way that adds to my happiness, prosperity and well-being

Did you know?
In 1953, researchers surveyed Yale’s graduating seniors to determine how many of them had specific, written goals for their future. The answer: 3%.

Twenty years later, researchers polled the surviving members of the Class of 1953 — and found that the 3% with specific, written goals had accumulated more personal financial wealth than the other 97% of the class combined.

Do you have specific, written goals for your business?

If not, it is time to start:

Here’s how:

1) State your goals in the present tense.
An example of a goal for hiring would be: “I hire 3 pet sitters” instead of “I will hire 3 pet sitters”. Writing your goals in the present tense, as if those goals are already happening affects our subconscious mind in a positive and powerful way. The subconscious mind only operates in the now. If you create goals in the future tense, your subconscious will never support you in achieving your goals.

The subconscious mind is a powerful force and if it is not supporting us it can sometimes sabotage our success (and lack of success) in life. Get your subconscious in alignment with what you want to create in your business and your life this year–by writing your goals in the present tense so your subconscious can assist you in achieving what you want to achieve this year.

2) Set clear, specific and measurable goals for the year. When setting an income goal you want to be very specific about what that amount will be. If you want to make over six-figures in your pet sitting business this year, write the specific amount you want to make: “I gross $110,000 and I net $60,000” instead of writing “I make six-figures this year” .

Important: many business owners often don’t think about their net income when setting goals. Don’t forget about net! A reminder: your gross is the total amount your business generates and the net amount is the amount your business actually makes after all expenses are tallied. Therefore, your net is the real amount your business makes and it is the one to focus on as your net income is the barometer that enables you to know whether or not your pet sitting business is financially supporting you.

3) Set a date by which you will achieve your specific goal. Let’s go back the hiring goal so I can demonstrate what that will look like when you write your goals. Remember: you want to keep that hiring goal in the present and yet have the date by which it is due be in the future.

Here’s what the hiring goal will look like as a written goal: I hire 3 pet sitters by March 1, 2010. See that? Your goal is still stated in the present (not ‘I will hire’, but simply: ‘I hire’) and it has a specific date by which you are going to achieve that: March 1, 2010.

4) Break your goals into small steps and put those small steps in your calendar now. If you have the goal of hiring 3 pet sitters by March 15, 2010 your simple steps might be:

~my hiring paperwork is organized by February 10, 2010
~I put an ad on Craigslist by February 15, 2010
~I conduct face-to-face interviews between February 21-February 28
~I complete the hiring process by March 5, 2010

Putting small steps in your calendar now is a simple way to break down a daunting or big goal into bite-sized chunks.

5) Keep your goals where you can see them on a daily basis. This step is crucial. I’ve found that when I have my goals in clear view I’m much more apt to do the actions it takes to achieve them.

I’ve worked with hundreds of pet sitting coaching clients from around the country who are amazed at the simple act of power that setting goals in their pet sitting businesses can be. Will you be one of those amazed pet sitters next year?

Write out your business goals this year and let me know at the end of 2010 what you created in your business and your life as a result. I’d love to hear from you!

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{ 2 comments… read them below or add one }

Carrie January 4, 2010 at 1:10 pm

So glad I found this blog. I have a date with my husband this evening at a cafe (he’s also the co-owner of our service) to set goals for 2010 because of this post. I want to assure other sitters – goal setting works! I wrote out a goal in 2008 to win a particular city-wide “best of” award for 2009. And we won.
We are already making six figures, but now we’re starting to scale back so we can have our weekends back. (Five day weeks is our first goal!)

Thanks again!

Reply

Kristin Morrison January 11, 2010 at 8:59 pm

Carrie,
I loved your story about how setting goals worked for you. How exciting to win the best of award for you city. I’m sure that increased your business by leaps and bounds.

Keep me posted about how your five day weeks go.

I would encourage you to entertain the very real possibility of making six figures WHILE you are working less by creating a 5-day workweek.

It is possible to work less and make more money if you set that as your intention this year.

Wishing you a profitable (and ease-filled!) 2010,
Kristin from Six-Figure Pet Sitting Academy

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