I’ve been reflecting on the early days of running my 18-year pet sitting and dog walking business and remembering the (many) challenges I faced early on.
One of the most challenging was after I’d had a great pet sitting website created. I felt so proud of it (such a nice site!) but then I realized that no one (not even me) could find my business online. Yikes.
It was a beautiful day when, after spending months learning SEO, I was able to rocket my pet sitting website to the top of Google and other search engines. Oh happy day.
(And later I went on to help many other pet business owners get to the top of the search engines through my SEO coaching and SEO webinar.)
It was very rewarding for me watch invisible businesses get visible online in only a week or two after the SEO changes.
But here was the strange part: even though the pet business owners I coached on SEO were highly visible to their target clients (most of the people I worked with were now on the first page of the search engines after our work together), many of them weren’t experiencing the rush of new client calls or emails that we both thought they would experience.
It was very weird.
I could see from behind the scenes (in computer lingo that’s ‘AW Stats’) that my SEO clients now had tons of website viewers (a huge amount more viewers than they’d ever had in prior months before the SEO coaching). So why weren’t they getting many more client calls?
It didn’t make sense. At all.
My pet sitting business was getting a massive number of calls and emails since I’d made the SEO changes on my website. In fact, my business had shot through the roof. And a handful of my SEO clients were experiencing tons of new client calls too. Why weren’t all my SEO clients getting lots of calls?
I began studying my SEO client websites and then I noticed some key differences between those of us that were getting lots of calls and those that weren’t.
I had my clients make simple changes to their website that, once made, began to result in many calls and emails!
Suddenly these same clients who had complained about hardly any calls after the SEO work were now contacting me needing help hiring more staff so they could handle the huge amount of business they now had!
(A good problem.)
The flood gates had opened and now, not only were these pet business owners high up on Google and other search engines but they were also experiencing a ton of client calls (as it should be!)
Here’s the thing: you can do all the marketing in the world but if your website doesn’t have the ‘sticky effect’ you aren’t going to get the client calls.
You want your viewers to be glued to your website and you want to call those viewers into action so they become your clients. Even making a few small changes to your existing website can quickly increase business.
My upcoming webinar will show you how to turn your website into a powerful money-making machine that it was meant to be by helping pet owners who find you online become your clients.
If you are ready to turn your website viewers into clients, this is the webinar for you.
THE WEBINAR IS OVER BUT YOU CAN PURCHASE THE RECORDING HERE: HOW TO MAKE YOUR PET SITTING WEBSITE STICKY WEBINAR RECORDING.