Has your business slowed down – or even come to a sudden halt?
Are you feeling paralyzed by fear or panic or finding yourself consumed by the sheer suddenness and strangeness of all of this?

If so, I wish I could give you a hug right now. But there’s that social distancing thing, so even if I could, I wouldn’t because I want to protect you, me, and everyone we all come in contact with.

However, it’s my hope that what I have to share here will provide some comfort to you during this time and maybe even feel like a hug from me (or perhaps even feel like a pet sitting business coaching session from me).

I went through a time that feels somewhat similar to what we’re all going through now. I want to share what I did during that time that really helped me and my pet business so that you can learn some positive actions to take in your pet business.

What Happened To My Pet Business After September 11

As I mentioned above, what’s happening now to pet businesses feels very similar to what happened to many pet businesses after 9/11. Those of us who had a business then were all in shock by the immediate shut down of business (it’s like what’s happening now). Business just… stopped.

Truth be told, I didn’t know if my pet business would survive what happened after 9/11. People stopped traveling. Pet owners stopped having their dogs walked. Everything related to pet care immediately came to a grinding halt. I wasn’t prepared for it, as you might not be prepared for what’s happening now.

That Was Not an Easy Time, Just Like This is Not an Easy Time.

Before 9/11 my business was booming. But in one single day, the business phone stopped ringing, the email stopped pinging. On top of the fear of economic insecurity, I didn’t know what to do with myself now that I had all this time. I felt paralyzed with fear, which is what you may be feeling right now. (If you are, give yourself a whole lot of slack.) After the paralysis wore off, I realized that I needed to get proactive and use my time in positive ways, ways that would positively move my business forward.

Below are some business and personal actions I took during the 9/11 business slow down that helped me mentally and emotionally in addition to helping me be ready to hit the ground running when my business came back to life.

Here are some business and personal actions you can do now if your business is slow:

  • Create a list of business and personal tasks you’ve been putting on the back burner and take action on them. These tasks included tax prep, office and home organizing, throwing out expired food and spices in my pantry and refrigerator, plus other to do items that had been on my main list for many weeks or even months. It felt incredible to have these tasks behind me and helped me channel nervous energy in positive ways.

  • Stay up-to-date on what’s happening but limit your exposure to the news. I noticed when I watched or read a lot of news related to the disaster, it was like eating McDonald’s. In the moment it felt good but quickly it lead to me not feeling awful. In fact, after watching and reading a lot of news after 9/11 as well as with all the current coronavirus coverage I felt depressed, helpless and scared. This unhealthy behavior of wanting more and more information doesn’t create a stable, solid place within from which to make important decisions. Remember, the media is designed to create a hunger for more information and that hunger will rarely be satisfied unless we put a stop to it. Ingesting a vast amount of information can often ignite the fear part of our brain that often reacts by wanting more information, which then creates more fear. You get the picture. And if you’ve been reading or watching the news lately, you really get the picture. Stay informed but do limit your watching or reading the news. Giving yourself a media time limit will be your best line of defense against the free-floating fear or anxiety that you may be currently experiencing.

  • Get pet business administration software (or change software services if yours isn’t the right fit for you). Now is the perfect time to get software or switch software systems! When 9/11 happened, I had known that I needed to get my business set up on a software system but I’d been dragging my feet about it. Up until then, the business had often felt too busy to make the switch from my archaic system to a modern way of running the business. However, I used the slow down after 9/11 to sign up for a software system and took the time to learn it, the way I would a new language (which for many of us, a new software often is). If you need a software system or don’t like your current system, now is the time to explore something new! I’m happy to personally set you up with a 30-minute software demo with the founder of the software system that I absolutely love (and that hundreds of my coaching clients love too!) Email me to get a 30-minute software demo.

  • Update your client and staff forms, contracts, and employee handbook. This was something I’d put off for years because there always seemed to be something more pressing to put my attention on. If you are using the same contracts or client forms that you had since you started your business, they are probably past due for a revamp. Now is a great time to make the changes, or to start fresh with brand new forms that will ramp up your professionalism. Here’s a limited-time discount link on forms, contracts, and employee handbook, etc.

  • Look at all of your business and personal expenses and contact all service or product providers to see about lower-priced options. This included my cell phone provider, all of my business advertisers and even my landlord. It felt humbling to ask for lower priced services but I put on my big girl pants and did it anyway. Calling my landlord to ask for a reduction in rent was the hardest call for me to make, and yet I did it. Thankfully my landlord said yes. In fact even better than saying yes, she asked me how much I could afford to pay in rent. I asked for a $200 reduction in rent and she agreed, though she did ask me to raise it back to the current rate when I was able to pay that again. A few months later, I called her again, this time to let her know I could start paying the regular rate again.

  • Learn business skills with the intention to become highly-effective and proficient in order to run your pet business in a powerful way. I am a voracious reader and spent part of the slow time reading books on small business management, hiring and advertising. This enabled me to be better prepared when my business began getting busy again. There are 65 episodes currently available for listening and learning from the Prosperous Pet Business podcast. I also have online courses and webinars that you can attend including an upcoming webinar called How to Hire a Pet Business Manager. Visit the Webinars and Online Workshop page to learn business skills.

We will get through this. Together.
~Kristin Morrison

About the Author:

Kristin Morrison started her pet sitting and dog walking company in the mid-90s and it grew to become one of the largest pet care companies in California. Kristin hired over 250 people in the course of running her business for 18 years and when she sold the business, she had 35 dog walkers and pet sitters and 4 managers on staff.

Kristin is the founder of Six-Figure Pet Sitting Academy™ and Six-Figure Pet Business Academy™ which provides coaching, webinars and business products to pet sitters, dog walkers, dog trainers, and pet groomers across the United States, Canada, the UK and Australia.

Kristin is also the host of the Prosperous Pet Business podcast which is found on iTunes, Spotify, Stitcher or wherever you listen to podcasts. You can also listen to it on the Prosperous Pet Business website.

Kristin is the author of five books: Six-Figure Pet Sitting, 30 Days to Start and Grow Your Pet Sitting and Dog Walking Business, The Hiring Handbook for Pet Sitters and Dog Walkers, Prosperous Pet Business and Six-Figure Pet Business. Her books are available in paperback on Amazon. The eBooks and audiobooks are on her website at: www.SixFigurePetBusinessAcademy.com

Social Media:

Facebook: https://www.facebook.com/SixFigurePetBusinessAcademy/

Join the Prosperous Pet Business Community Facebook Group: https://www.facebook.com/groups/prosperouspetbusiness/

Instagram: https://www.instagram.com/petbizcoach/

Twitter: https://twitter.com/petbizcoach

LinkedIn: https://www.linkedin.com/in/SixFigurePetSitting


Prosperous Pet Business Podcast: https://prosperouspetbusiness.com/pet-business-podcast/

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Have you submitted your picture for the photo contest yet?

The 8th Annual (wow!) Book + Pet Photo Contest is now underway and the contest will not be complete until I receive YOUR submission. 😉

The Photo Contest Rules are Simple:

  1. Take a picture of your pet (or a client’s pet) with one or more of my books and submit it before March 31, 2020.
  2. Post it on Instagram or Facebook and TAG me (I’m on Instagram at @petbizcoach and on Facebook under Kristin Morrison or Six-Figure Pet Business Academy)
  3. Also, email it to: thrive@SFPBacademy.com to make sure I see your entry!
  4. Only one photo entry per person.

You can take a picture of your pet with the Kindle or paperback version of one or more of my books. Or, if you have the Audible audiobook, you can snap a pic with your pet and the Audible book!

The Photo Contest Prizes Prizes:
First Place Prize:

Second Place Prize:

  • $150 worth of pet business products (your choice of products up to $150 value)
  • Two live 75-minute webinars

Third Place Prize:

  • Two live 75-minute webinars

Every time I run the photo contest, I get a lot of pet business owners who message me saying, “I’m so excited that the photo contest is happening; I’m going to submit my photo!” but then time goes by and they have forgotten to take a photo and the contest ends without their photo entry (sniff sniff).

So… I encourage you to snap that photo SOON (maybe even today?) and send it off to me. You can even click “reply” to this email and attach your photo now if you like.

I look forward to receiving your photo entry!

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Have you been thinking about starting a pet sitting or dog walking business?

Or… have you had your pet business for years and you’re not making the kind of money you’d like to be making in your business?

The June 2020 Pet Sitting and Dog Walking Business Challenge is for ANY pet sitting and dog walking business owner who wants to start, grow and take their business to the next level.

Whether you’re just starting out or want to give your pet sitting and dog walking business a powerful boost, this 30-day online course will deliver the tools and insights you need.

If you want to take your pet business goals from dream to reality in just 30 days, come join me and pet business owners from around the world. The Challenge starts June 1, 2020!

Click now to sign up for the 30-Day Pet Sitting and Dog Walking Business Challenge!

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I recently wrote an article for Thrive Global (Arianna Huffington’s online magazine) and wanted to share it with you pet sitters and dog walkers. I’ve had a lot of you ask me how I went from working 7 days a week to working 3 days a week in my pet sitting and dog walking business.

Here’s the article that addresses that topic. (Click on the link below to read the rest of the article.)

In 1995, I started the business of my dreams with lots of passion but no business experience of any kind. That first year I had lots of time but almost no money. A few years in, I had plenty of clients but hardly any time. Friends and family often complimented me on my business success, but I didn’t feel successful. To me, success was having both time and money. I was working 12-14 hour days seven days a week and still not making much compared to when I worked full-time as an employee.  

I was exhausted, frustrated and ready to call it quits, but instead I committed to one more year and to making fundamental changes in how I ran the business. If I didn’t have both time and money by the end of that year, I decided I would just walk away. Having nothing to lose freed me to try both traditional and nontraditional approaches to create more time and more money. CLICK TO READ THE ARTICLE..

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Whether you’re just starting out or want to give your pet sitting or dog walking business a powerful boost, this 30-day online course will deliver the tools and insights you need.

Want to take your pet business goals from dream to reality in just 30 days? The Challenge starts January 2, 2020!

Click now to join pet business owners from around the world in this 30-Day Pet Sitting and Dog Walking Challenge!



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Six-Figure Pet Sitting Academy in the NEWS!

by Kristin Morrison on September 7, 2019

in Kristin Morrison

It’s an exciting time over here at Six-Figure Pet Sitting Academy! 🙂

Here’s what’s up:

Last month I got a call from a MarketWatch reporter who found my Hiring Handbook for Pet Sitters and Dog Walkers on Amazon.

The story came out a few days ago. Yahoo Financial saw the story and they asked if they could interview me for their TV show. I’m flying to New York this week to do that.

I’m organizing an informal meet up with pet business owners in NYC on Thursday, September 12 at 4:30pm – 6:30pm at the Starbucks at this address: 13-25 Astor Pl, New York, NY 10003

If you’re curious about the articles that came out, here they are – click the link under the logo to read the articles:

MarketWatch: Click to read

New York Post: Click to read

Yahoo Finance: Click to read

Yahoo Finance (Spanish Edition): Click to read

The Marker (Israeli Media): Click to read

Hope to meet some of you in New York on September 12,

Kristin Morrison

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It’s finally here! The book so many of you pet sitters and dog walkers have asked for is now available.

You can get the book in paperback on Amazon OR you can click here to get the Hiring Handbook for Pet Sitters and Dog Walkers eBook.

Pet sitters and dog walkers are already starting to let me know their books have arrived by sending me pictures of their books.

Oh, and I’ve a lot of dog trainers, pet groomers and dog daycare owners ask if this hiring book will help them.

The answer is YES! Even though it was written with pet sitters and dog walkers in mind it’s really for any service-based pet business owner who wants to find, hire and keep great staff.

You’ll find the paperback on Amazon and click to get the eBook version of the Hiring Handbook for Pet Sitters and Dog Walkers eBook.

Wishing you a happy hiring experience. This book will show you how!

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For a few years now, I’ve had a lot of pet sitters and dog walkers ask me if I’d turn Six-Figure Pet Sitting into an audiobook.

I’m happy to say that it’s now here and available!

Click to find out more and to get the audiobook and listen right now. 


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Let me guess… you are a busy pet sitting or dog walking business owner and haven’t had the time to create an employee handbook for your pet sitters and dog walkers.

Or… perhaps you’ve recently converted your ICs to employees.

Maybe you’ve needed an employee handbook for a very long time and it has gone to the bottom of your To Do list because it’s such an ordeal to create one from scratch. Whatever the reason, you just know you need one.

Creating an employee handbook from scratch is a lot of work to create. I get it. (This one was a lot of work to create and took many hours and thousands of dollars to have an HR company and employment attorney review it!)

Our handbook is the perfect ready-made template to insert your own pet sitting or dog walking business name and offer it to your employees.

Click to find out more about the pet sitting employee handbook.

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I’m happy to announce that the AUDIOBOOK version of 30 Days to Start and Grow Your Pet Sitting and Dog Walking Business is now available starting TODAY! Woot! ?

This Audiobook is now available on my website and on Audible, Amazon and iTunes!

Here are answers to some frequently asked questions (FAQ) about the audiobook:

Q. Where can I get the audiobook? A. You can click here to get it sent to you immediately from my website: 30 Days To Start and Grow Your Pet Sitting and Dog Walking Business audiobook.

Q. Is the audiobook available on iTunes, Audible, and Amazon? A. Yes, it’s also available on these three sites and you can click to get the audiobook from Audible.

Q. Does the audiobook come with a checklist or a booklet of any kind? A. Yes. It comes with a 71-page booklet to accompany the audiobook version and contains checklists, recommended resources and so much more.

Q. Kristin, was the audiobook recorded with your voice? A. I hired a professional voice artist named Kara to record the audiobook. Her voice is great. I think you’ll like it a lot. My husband even thinks she sounds a lot like me and he would know. 🙂 Here’s a picture of Kara:

Kara B. / Narrator

Q. How long is the audiobook recording? A. It’s 6 hours and 20 minutes.

Q. Will I receive the audiobook right away upon order? A. Yes, you’ll receive the audiobook within 30 seconds of your order. It will be in mp3 files and you can listen from your smart phone or your computer, and you’ll also receive the 71-page accompanying booklet too.

Q. What’s the audiobook website page? A. Six-Figure Pet Sitting Academy

Happy listening and starting or growing your pet sitting and dog walking business!

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