dog walking tips

Cheap, Fast, Good. Pick two.

pick twoA few years ago I contacted a web designer and told him I wanted a new website created in a hurry. He said, “I can do it cheap, fast or good. But you can only pick two. Which two do you want?”

Your pet sitting and dog walking clients may want all three too but guess what? It’s impossible to get all three in business…unless you want to go out of business because you aren’t making a profit.

If you are a ‘cheap pet sitter’ you are going to begin to get resentful (always happens when the pet sitter wakes up and realizes his or her price are well below market rate). If you try to raise your price too much, too fast then your clients will get resentful. (You don’t want that.) Raising your rates yearly (even by just $1) will help ease the resentment factor and bring your low prices to market rate sooner than if you wait years before raising them.

If you really need clients and some are cheap clients wanting discounts I recommend lowering the amount of time that you’ll spend with the pet. So if your regular 30-minute visit is $18 a visit, offer to do a 15-minute visit for $16. In this way the client will feel like they are getting something and you will have more time for more full price visits. (Obviously you’ll want to make sure that the pet who is getting less time will be well taken care of in 15-minutes. A 15-minute visit works well for shy cats who hide under the bed.)

If you are a sitter who says yes to last minute pet sits and dog walks you will also get resentful. So charge for those last minute sits. I recommend charging your clients a $20-$30 Last Minute Fee (LMF) for those clients who need to meet you or one of your sitters in less than 3 days. If UPS can charge for last minute delivery so can you!

And good? Well, if you aren’t good you won’t be in business very long. Good should always be a part of your business practice. And even better…strive for great. If you are great at what you do your clients will love you and thank you. (And refer you to their friends and neighbors.)

So the next time a client calls and says, “I need you to pet sit tomorrow. I need a low rate and I need you to do a great job with my dog” simply say, “Sure. You can have any two. Which two do you want? Cheap, fast or good?”

 

 

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Heeding the Call of Pain in Your Pet Sitting and Dog Walking Business

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Ouch!

Experiencing ‘pain points’ in our pet sitting business doesn’t feel good.

And yet…

It is often the only way that we will wake up

and pay attention.

Pain points can look like:

-a staff member who really needed to be let go a long time ago yet you’ve been putting it off

-a client who is a royal pain in the arse and you’ve been putting up with them for far too long

-not making enough money to make ends meet, let alone thrive in your business

etc, etc, etc.

So you can either put up with it (which most humans end up doing)

or be proactive and change things.

(Usually this happens when the pain outweighs the numbness of putting up with the pain point in your business.)

Sometimes this takes a while.

And things break down before you wake up in order to make things better.

I encourage you today to heed the call of pain in your business.

It’s there to teach you what isn’t working in order to create a more smooth-running, profitable business

…and a happier life.

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