How to get pet sitting clients

How (and Why) to Make Your Pet Sitting and Dog Walking Website STICKY

StickyWebsiteWebinarImageLargeI’ve been reflecting on the early days of running my 18-year pet sitting and dog walking business and remembering the (many) challenges I faced early on.

One of the most challenging was after I’d had a great pet sitting website created. I felt so proud of it (such a nice site!) but then I realized that no one (not even me) could find my business online. Yikes.

It was a beautiful day when, after spending months learning SEO, I was able to rocket my pet sitting website to the top of Google and other search engines. Oh happy day.

(And later I went on to help many other pet business owners get to the top of the search engines through my SEO coaching and SEO webinar.)

It was very rewarding for me watch invisible businesses get visible online in only a week or two after the SEO changes.

But here was the strange part: even though the pet business owners I coached on SEO were highly visible to their target clients (most of the people I worked with were now on the first page of the search engines after our work together), many of them weren’t experiencing the rush of new client calls or emails that we both thought they would experience.

It was very weird.

I could see from behind the scenes (in computer lingo that’s ‘AW Stats’) that my SEO clients now had tons of website viewers (a huge amount more viewers than they’d ever had in prior months before the SEO coaching). So why weren’t they getting many more client calls?

It didn’t make sense. At all.

My pet sitting business was getting a massive number of calls and emails since I’d made the SEO changes on my website. In fact, my business had shot through the roof.  And a handful of my SEO clients were experiencing tons of new client calls too. Why weren’t all my SEO clients getting lots of calls?

I began studying my SEO client websites and then I noticed some key differences between those of us that were getting lots of calls and those that weren’t.

I had my clients make simple changes to their website that, once made, began to result in many calls and emails!

Suddenly these same clients who had complained about hardly any calls after the SEO work were now contacting me needing help hiring more staff so they could handle the huge amount of business they now had!

(A good problem.)

The flood gates had opened and now, not only were these pet business owners high up on Google and other search engines but they were also experiencing a ton of client calls (as it should be!)

Here’s the thing: you can do all the marketing in the world but if your website doesn’t have the ‘sticky effect’ you aren’t going to get the client calls.

You want your viewers to be glued to your website and you want to call those viewers into action so they become your clients. Even making a few small changes to your existing website can quickly increase business.

My upcoming webinar will show you how to turn your website into a powerful money-making machine that it was meant to be by helping pet owners who find you online become your clients.

If you are ready to turn your website viewers into clients, this is the webinar for you.

THE WEBINAR IS OVER BUT YOU CAN PURCHASE THE RECORDING HERE: HOW TO MAKE YOUR PET SITTING WEBSITE STICKY WEBINAR RECORDING.

How (and Why) to Make Your Pet Sitting and Dog Walking Website STICKY Read More »

100+ FREE places to list your pet sitting & dog walking business online!

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Whee! I love giving out free stuff that pet sitters and dog walkers can use immediately to skyrocket their business to success.

The latest goody I have for you is this: 100+ FREE and low cost websites to list your business online.

Having your website listed on other websites is one of the most important ways you can raise your search engine ranking. This means you’ll get higher up on the search engines and get more clients. Wa-hoo!

Click to go to our website page where you can now download your free 100+places to list your pet sitting and dog walking business online.

100+ FREE places to list your pet sitting & dog walking business online! Read More »

Getting to Yes: Secrets to Selling Yourself to Pet Sitting Clients!

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Want to learn to sell yourself/your service to your clients without sounding the like a pushy car sales(wom)an?

Because who wants pushy?

Certainly not your clients…

Yuck!

On Tuesday’s teleclass you will learn how to turn 90-100% of those new client calls into ACTUAL clients.
Which will more than make up for the cost of Tuesday’s call.

🙂

Here’s more info:

Getting to Yes: Sales Success Tips for Pet Sitters Teleclass

Date: Tuesday, February 21, 2012

Time: 5:00pm PST / 8:00pm EST

How does class take place? Via a conference call line. Call-in instructions will be given upon signup.

How long is this teleclass? 60-75 minutes (30 minutes will be for Q & A from the audience)

How much: $20 (register by Feb 18) $30 (register on Feb 19 or later)

Class description: It can often be challenging to ‘sell’ our pet sitting service to our clients.

Many pet sitters provide a great service but when they try to talk about why a client should use their company they often get tongue-tied. Or they don’t talk about the value of their pet sitting company with a potential client at all. Instead they simply quote rates and attempt to set up a client interview. These actions may land you the job. Maybe.

But taking ‘maybe’ actions isn’t a powerful way to do business. Don’t you want to close the deal most, if not all, of the time?

There are specific steps you can take to becoming a master at selling your service to clients. Believe it or not, selling can be easy, fun and natural when you know how to do it.

This teleclass will show you how to become an empowered seller of your pet sitting business.

Need more information? Click to find out more and to sign up for the Getting to YES: Sales Success Tips for Pet Sitters teleclass.

Getting to Yes: Secrets to Selling Yourself to Pet Sitting Clients! Read More »

Secrets for Pet Sitting Business Success Teleclass-Save $10 in next 24 hours!

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Hey Pet Sitters: there’s still time to save $10 on the July 27 Secrets for Pet Sitting Business Success Teleclass if you sign up by July 20.

After July 20 the price will go up to $30 (still a steal for the amount of information you will get that will help you rocked your pet sitting business to success!)

Click here to find out more and to sign up for the Secrets for Pet Sitting Business Success Teleclass.

Secrets for Pet Sitting Business Success Teleclass-Save $10 in next 24 hours! Read More »

It’s Not About the Money

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I’ve been on nearly a hundred pet sitting business coaching calls in the past few weeks.

It’s been really great to work with some of you after being gone for so long.

As much as I love traveling (and I really, really love it!) I do love coming back and diving into my life here. It is so gratifying to work with pet sitters from around the country who are hungry to grow their businesses so that they can lead rich, meaningful and fulfilling lives both professionally and personally.

I was talking with a friend the other day about money. We were engaged in a discussion about her recent business venture which resulted in a big profit. My face lit up with happiness over her financial success.

She smiled and said to me, “Kristin, you love money.”

I thought about it for a minute and then I said:

“Yes, it’s true I do love money,” I replied. “But money in and of itself would be so boring and unsatisfying. It’s flat and kind of an ugly color green. It’s what money gives me and my coaching clients that is really where the excitement is for me.”

Mostly it comes down to freedom. To me, having enough money equals freedom. The freedom to travel around the world. Money provides the resources and the time to be able to live my life in a way that feels really right for me. To live my life in a way that really suits me.

What about for you? What does money equal for you? For everyone it is so different.

Part of my coaching involves determining the WHY of money for the person I’m working with.

When I can help them see what they can create in their lives if they have more money things usually happen pretty quickly. They begin to do the action steps I’ve given them. Their bank account grows. They are able to hire more help and create more space in their life.

And what my coaching clients want from money isn’t more things. Sheesh. We all have enough things now, don’t we?

Some of my clients want enough money so they have more time.

Time to sit with their kid on their lap and eat cookies together in the warm sunshine.

Sometimes it’s all about taking the trip they’ve always dreamed of taking. Having enough money and time to go on that Alaskan cruise or that trek through the jungle in Peru which will inevitably bring them closer to their spouse or themselves.

Sometimes it’s about wanting to create stability: being able to buy a house or provide for their family.

It’s not about the money.

It’s what is created from the money.

If you want to make more money in your pet sitting and dog walking business to provide the kind of life that is meaningful for YOU there is still time to sign up for Tuesday’s teleclass: Get Pet Sitting Clients NOW: Marketing that Works.

It’s Not About the Money Read More »

Want to Save Money and Get More Pet Sitting Clients?

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Teleclass: Tuesday, June 22, 2010 at 5:00pm PST / 8:00pm EST
Click here to sign up now for the “Get Pet Sitting Clients NOW: Marketing that Works” teleclass.

Marketing. It’s a word that often causes business owners to groan.

There are so many advertising options and a lot of those options are expensive. Google ad words. Pay-per-Click Advertising (also called PPC). Pet sitting directories. Online Yellow Page advertising. The list goes on and on of possible marketing options available to pet sitters.

What really works though?

What marketing actions do you really need to take to have your business phone ring with new client calls month after month?

Whether you are new to pet sitting or have been pet sitting for years, you will learn exactly what you need to do to get your phone to ring!

On this powerful upcoming teleclass you will learn:

* What is an absolute must when it comes to online advertising
* Why adding a couple of words in your business name will dramatically increase the amount of business you can get
* Top 5 inexpensive advertising options that will generate results for your business.
* Simple steps to increase your search engine ranking on Google
* Free marketing strategies that will rocket you to success
* Why making one (little) change will make all the difference
* Inexpensive advertising solutions that cause your phone to ring
* And much more!

You will come away with:

* A marketing strategy that you are excited to implement immediately
* A list of 75 FREE websites to market your pet sitting business online
* A clear knowing of what marketing works and what doesn’t
* Inexpensive ideas, tips and tools to launch your new or existing
pet sitting business to success

Details and FAQ about the “Get Pet Sitting Clients NOW: Marketing that Works” Teleclass:

When? Tuesday, June 22, 2010

Time: 5:00pm PST / 8:00pm EST

How long is this teleclass? 60 minutes (there will be time for Q & A from the audience)

How Much? $20 (register by June 15) / $30 (restister June 16 or later)

How: Conference Call instructions will be given upon sign-up!

Okay, this sounds great! How do I sign up? It’s easy! Just click to sign up now for the Get Pet Sitting Clients NOW: Marketing that Works teleclass page.

Want to Save Money and Get More Pet Sitting Clients? Read More »

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