July 2009

The Power of a Post It Note


In 1953, researchers surveyed Yale’s graduating seniors to determine how many of them had specific, written goals for their future. The answer: 3%.

Twenty years later, researchers polled the surviving members of the Class of 1953 — and found that the 3% with specific, written goals had accumulated more personal financial wealth than the other 97% of the class combined.

Do you have specific, written goals for your business?

If not, it is time to start.

One of the simplest ways to start setting goals is to write this month’s money goal on a Post It note and stick it on your computer where you see it every day (and usually you’ll see it multiple times a day if you are a frequent computer user).

I wrote my money goal on a Post It note on July 1.  Next to the amount that I wanted to earn for the month July, I wrote that I ‘easily and effortlessly achieve my goal’. And guess what? Money has easily and effortlessly come to me this month–I am almost to my target profit goal.

The power of the Post It note is that it creates an intention of what is wanting to be created. Creating a clear intention often inspires direct actions to take. THAT’S where the power ultimately is. Taking action in a way that will increase your business success. Sometimes we need a yellow sticky note to prompt us to do that.

Tomorrow is August 1, the perfect time to start experiencing your own Post It note success. What will your money goal be for August?

The Power of a Post It Note Read More »

Marketing: Are clients finding you everywhere?

bb114s1946I spoke with Felicia Lembesis, the executive director for National Association of Professional Pet Sitters (NAPPS) on Monday.  We were discussing pet sitters and marketing and how it seems that many pet sitters have a fear or extreme dislike of marketing. Because a lot of pet sitters dislike it or fear it they end up not doing much of it and ‘hope for success’ instead of actively creating their business success.

In my own pet sitting business I ask clients how they heard about us and will often hear new clients say, “I see your company everywhere.”

How do I get EVERYWHERE?

Here is just some of what I do to get my business “everywhere”:
~ My website is search engine optimized (SEO) so I show up on the first or second line of most of the search engines. (Need help with this? I can do a complete SEO session with you.)
~ I drop off my attention-grabbing business cards on a consistent basis (every 1-2 months) to groomers, vets and pet stores.
~ I advertise in different pet publications that pet owners read.
~ I have signs on my car.
~ I look for advertising opportunities wherever–my feelers are open for possibilities to spread the word about my pet sitting company.
~ I have my website information on the bottom of my personal email so that friends are reminded (or alerted to) the fact that I own a pet sitting company.

Begin promoting your pet sitting business in a way that clients will soon be saying, “I see you EVERYWHERE!”

Marketing: Are clients finding you everywhere? Read More »

Blogging and my Book


I’m noticing that I’m excited about this new blog and being able to communicate with all of you pet sitters on a regular basis and yet I’m also really excited and lit up about the book that I’ve been writing for pet sitters.

So…though the thought of  blogging every day sounds so fun and is tugging at me a bit, I’m finding that I really want and need to use my extra time to work on (and finish) my book.

Writing this book really has been a labor of love. I started it a few months ago when I hurt my back and was bedridden for a couple of days. One day I found myself writing for 10 hours straight! Now I usually write for 1-2 hours every couple of days and will stop when I find my attention wandering or I realize that I don’t want to be writing anymore.

I’m trying to really honor my natural rhythm of writing and not force myself to keep writing if I don’t want to.

I’m keeping the title hush-hush for now but in a few weeks I’ll be announcing it and telling you more about it. Stay tuned.

Blogging and my Book Read More »

What do YOU want to read about in the Six-Figure Pet Sitting Blog?

blogimageWhile I’m still working on my ability to upload pictures and make this blog ‘pretty’ I’d like to know what business topics that you would like to read about here.

Feel free to post your topic ideas and preferences or email them directly to me and I’ll create blog posts from your suggestions.

What do YOU want to read about in the Six-Figure Pet Sitting Blog? Read More »

Hello Pet Sitters and Dog Walkers

Horray! My blog is finally up and I’m so excited to have the opportunity to post every few days as my way to communicate with you in between our coaching sessions, teleclasses and my newsletter. I’m still trying to figure out how to put pictures up but other than that blogging is easy. You should try it.

If you’ve been thinking about getting a blog I really recommend it for these reasons:

1) You’ll get higher on the search engines like Google, MSN, Yahoo and the new Bing if you have a blog.

2) It’s so much fun. Try it. You’ll like it.

PS-I finally figured out how to put pictures in. 🙂

Hello Pet Sitters and Dog Walkers Read More »

How to Write and Send the Perfect Rate Increase Letter

In the last blog post I wrote about the importance of raising your rates and how, by simply raising your rates $2/per walk with 10 clients you can increase your earnings up to $5,200 a year.

Now, it’s time to actually do it!

Below are 5 tips around writing and sending the perfect rate increase letter for your pet sitting clients:

How to Write and Send the Perfect Rate Increase Letter Read More »

How to Make $4,800 More This Year in Your Pet Sitting Business – Without Doing More Work!

Let me guess: you’ve been thinking about raising your rates but thinking about it as far as you’ve gotten…

This can be a costly mistake in business. Why? Well, most of your creditors raise their rates yearly to keep up with inflation. If you are not at least keeping up with the rising cost of …

How to Make $4,800 More This Year in Your Pet Sitting Business – Without Doing More Work! Read More »

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