July 2012

Six-Figure Pet Business book: for dog trainers, pet groomers, doggy day care owners

6FigPetBus_coverEver since I published my book “Six-Figure Pet Sitting”, I’ve been asked by various dog trainers, dog and cat groomers, and doggie day care owners about when I would be writing a book for them to create six-figure success.

Ask and you shall receive!

I’ve recently completed my book that is especially for those who train dogs, groom pets, and run a doggie day care.

It’s called: Six-Figure Pet Business: Unleash the Potential in Your Dog Training, Pet Grooming, and Doggy Daycare Business.

I’m happy to say, it’s getting rave reviews from various dog training and pet grooming associations.

Here is one of the most recent reviews for Six-Figure Pet Business from Martin Deeley, Executive Director of International Association of Canine Professionals (IACP):

“As an ex-management lecturer and business consultant I can tell you Six-Figure Pet Business is a first class piece of advice/book for all wishing to start in the pet business.

What I enjoyed about Six-Figure Pet Business was it was simple to understand and broke down all the different barriers to starting and running your own pet business in a way that has you saying – “I can do that!”

It was written in a way that not only explained clearly what to do but also was also enjoyable to read and learn from. The important points at the end of each chapter assists in reinforcing what is read and really pinches home what needs to be done. Even though I have been in the pet business for many years there was so much in this book that got me thinking – ‘yup, I must start doing that’ or ‘I must start doing that again’.

For those wanting to start their own <dog training, dog grooming, doggy day care> business this is essential reading. For those already in business it is a reminder of what we should still be doing or should do, to build success.

I will definitely be recommending Six-Figure Pet Business to all wishing to start their own pet business and those already in it.”

If you are a dog trainer, dog and cat groomer, or doggie day care owner who would like to purchase Six-Figure Pet Business in eBook or printed format, you can find the book for sale on my newest website for those in the pet business industry.

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How Much Can I Sell My Pet Sitting Business For?


I’ve had a few pet sitters in the last few months contact me wanting to know how much they can make by selling their pet sitting business.

The answer varies depending upon the value of your business (and I’m not just talking profit here). The standard amount for a business sale is 1.5 to 2 times the average net of the past 3 years.

Service businesses can sometimes receive a lower sale price than listed above because you are selling a service vs. tangible items (like a brick-and-mortar business).

However, with service-based businesses you can often get that amount too (and sometimes more) if:

You can prove that clients don’t associate YOU with the business (if you leave, they may leave too). If your business name is Jennifer’s Pet Care you are going to have a harder time selling your business than Cozy Critters Pet Care might. Also if you have managers managing your business, you are going to have an easier time making more from the sale of your pet sitting business because clients REALLY don’t associate you with the business-they associate whoever picks up the phone on a given day. Also, the new owners won’t have to work so hard if there’s a steady management team in place (though there’s no guarantee that the new managers will stay).

You have good reviews online. Good review means positive goodwill. You want that! And the new owners will too. And they will pay more money to get an established business that has a glowing reputation.

Your gross (and especially net) have increased the last three years. The net relates to profit after expenses and if your net is increasing your profit is increasing. If you’ve increased your business by 10-20+% each year in the last three years, then a buyer will be willing to pay more for your pet business because they will anticipate the business being able to continue to grow and grow and grow under their care.

You’ve been in business for seven years or longer. A lot of businesses close up shop in the first three or five years. If you have survived -and better yet- thrived- in the many years you’ve been businesses, then you will be able to garner more money for your business.

Some pet sitters are done after a few years. Others can’t imagine doing anything else. No matter where you are on the spectrum, it’s important to remember that your business is an investment. It could be your retirement savings the way selling a big house might be. Be conscious well in advance of where you are on the ‘do-I-want-to-sell-my-pet-sitting-business spectrum because at least three years prior to sale you will want to begin to make sure all your ducks are in a row in order to garner the highest price!

I provide coaching and supportive guidance for those of you who are considering selling your business.

For more information about how I can help you set up your business to be the large investment for your future than it could be, contact me.

Or, if you want to get immediate help to prepare your pet business for sale, check out the How to Prepare Your Pet Business for Sale webinar recording.

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