Goal Setting

Discover how to set business goals in your pet sitting and dog walking business.

The 30-Day Pet Sitting and Dog Walking Business Challenge is Coming Soon!


Whether you’re just starting out or want to give your pet sitting or dog walking business a powerful boost, this 30-day online course will deliver the tools and insights you need.

Want to take your pet business goals from dream to reality in just 30 days? The Challenge starts January 2, 2020!

Click now to join pet business owners from around the world in this 30-Day Pet Sitting and Dog Walking Challenge!



The 30-Day Pet Sitting and Dog Walking Business Challenge is Coming Soon! Read More »

The Audiobook Version of “30 Days To Start and Grow Your Pet Sitting and Dog Walking Business” is Here!

I’m happy to announce that the AUDIOBOOK version of 30 Days to Start and Grow Your Pet Sitting and Dog Walking Business is now available starting TODAY! Woot! ?

This Audiobook is now available on my website and on Audible, Amazon and iTunes!

Here are answers to some frequently asked questions (FAQ) about the audiobook:

Q. Where can I get the audiobook? A. You can click here to get it sent to you immediately from my website: 30 Days To Start and Grow Your Pet Sitting and Dog Walking Business audiobook.

Q. Is the audiobook available on iTunes, Audible, and Amazon? A. Yes, it’s also available on these three sites and you can click to get the audiobook from Audible.

Q. Does the audiobook come with a checklist or a booklet of any kind? A. Yes. It comes with a 71-page booklet to accompany the audiobook version and contains checklists, recommended resources and so much more.

Q. Kristin, was the audiobook recorded with your voice? A. I hired a professional voice artist named Kara to record the audiobook. Her voice is great. I think you’ll like it a lot. My husband even thinks she sounds a lot like me and he would know. 🙂 Here’s a picture of Kara:

Kara B. / Narrator

Q. How long is the audiobook recording? A. It’s 6 hours and 20 minutes.

Q. Will I receive the audiobook right away upon order? A. Yes, you’ll receive the audiobook within 30 seconds of your order. It will be in mp3 files and you can listen from your smart phone or your computer, and you’ll also receive the 71-page accompanying booklet too.

Q. What’s the audiobook website page? A. Six-Figure Pet Sitting Academy

Happy listening and starting or growing your pet sitting and dog walking business!

The Audiobook Version of “30 Days To Start and Grow Your Pet Sitting and Dog Walking Business” is Here! Read More »

2016 Pet Sitting and Dog Walking Business Success Story

Hi pet sitters and dog walkers,

It’s so fun to get love letter emails like this from my pet business coaching clients and readers of my books. I wanted to share it with you thinking it may be the ray of hope that you might need if are feeling stuck in a rut and hopeless about things ever changing in your pet business. (I asked her for permission to share this email she sent.) The leap of success she made in 2016 didn’t come from her wishing it to happen. It came from her opening to what is possible and then crafting a plan to make it happen and going for it! You can too.

Want to share your own pet sitting success story? Share it with me here or create your own with pet sitting coaching or the books Six-Figure Pet Sitting or Prosperous Pet Business: Volume One.

I’d love to help you look back on 2017 having completely transformed your pet sitting and dog walking business from where it is now to where you want it to be.



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Is It Time to Raise Your Pet Sitting and Dog Walking Rates?

This is often the time of year when pet business owners think about raising rates (but few actually do it).
Here’s how raising rates can take you to the next level financially (without you doing more work):
Let’s say you have 10 dog walking clients who use you Monday through Friday
You have been afraid to raise your rates because you think if you do perhaps your clients will go elsewhere for service (they probably won’t but your fear has held you back).
same old thinking

But one day you get very COURAGEOUS. And you bravely write a rate increase email and raise your rates $2 more per walk.

You are trembling a bit with fear as you push ‘send’ but you are proud of yourself for taking the leap to do it.

Within one week of sending the rate increase letter, your fear has turned to excitement because…

With just those 10 dog walking clients you’ve earned $100 more that week due to the rate increase.

…And $400 more that month!

You have been afraid to raise your rates because you think if you do perhaps your clients will go elsewhere for service (they probably won’t but your fear has held you back).

At the end of 12 months you’ve earned a grand total of $4,800 more from your 10 dog walking clients…without doing more work…except walking through the fear of writing your rate increase letter and pushing SEND.

So I encourage you: if you haven’t raised your rates in awhile, do it!

And if you need help writing a rate increase letter, scroll down to the bottom of this page to get a rate increase template for your pet sitting and dog walking clients.

Enjoy all that money that you’ll be earning as a result of raising your rates,

Kristin Morrison signature

Is It Time to Raise Your Pet Sitting and Dog Walking Rates? Read More »

Best Year Yet Software Demonstration Webinar: Nov. 27 (Two Time Slots Available)

Curious about how Best Year Coaching works?
Here’s your chance to check it out.

I’m offering two 30-minute demo webinars on Tuesday, November 27 to demonstrate the amazing online goal setting/tracking software that I use with my Best Year Coaching clients.

The software + my 3 hour goal planning session will enable you to immediately begin living into your best year ever.

I’ll be doing a 30-minute demo on Tuesday, November 27 at 3pm PST/6pm EST:

Click this link at 3pm PST/6pm EST:


Access Code: 378-187-271


And I’ll be doing another 30-minute demo at 6pm PST/9pm EST later that same day (Tuesday, November 27):

Click this link at 6pm PST/9pm EST:


Access Code: 764-528-223


If you haven’t yet used Go to Meeting, I’d encourage you to click on the link above now in order to download the software (it takes only 2 minutes) so you can dive right in at one of the times above.

If you wanted to attend but aren’t able to, no problem. Shoot me an email and I’ll happily send you the replay link so you view the demo at a time that’s convenient for you.

Also, if you have a friend or family member who may be interested in creating his or her Best Year ever, please forward this blog post. All are welcome.
Looking forward to showing you this incredible software that helps you create -and live into- your best life!


Kristin Morrison
Certified Best Year Yet! Coach

PS–Please note that there are limited slots available for the above demos so please login early to insure your spot.

Best Year Yet Software Demonstration Webinar: Nov. 27 (Two Time Slots Available) Read More »

Create Your Best Year Ever! (Here’s how…)

I’m so excited to share this news with you… 

In 2011, I became a certified Best Year Yet coach and now, one of the primary focuses of my coaching with pet sitters has been to provide Best Year Coaching in order to help my clients create and experience powerful shifts in business and in their lives.

What that means is simply: I help you create the best year you’ve ever had in work and in your personal life.

In a nutshell, here’s how the Best Year process works:

1. Together we explore your roles, goals, values.

2. In 3 hours we create your most powerful annual plan.

3. We work together monthly to keep you on track.

4. In 12 months you’ve lived your Best Year ever!

Want to find out even more information and create your Best Year ever?

I’ve got a new website that explains everything about my Best Year Coaching. It’s for ANYONE who wants to create the best year of their life.

Click to find out more and to sign up for Best Year coaching today.







Create Your Best Year Ever! (Here’s how…) Read More »

Short Video of Kristin Morrison at NAPPS conference

A short snippet of the National Association of Professional Pet Sitters (NAPPS) conference.

What a joy it was to meet (in person!) a few of you dear coaching clients.

I will be at next year’s conference and hope to see ALL of you there!

Short Video of Kristin Morrison at NAPPS conference Read More »

Six-Figure Pet Sitting Success Story

The Six-Figure Pet Sitting Academy helps hundreds of pet sitters create successful, lucrative and ease-filled businesses each year.
Below is just one of our many success stories!


Name: Lois Kelly
Business Name: Four Paws Pet Sitting Services, LLC
City and State: Raleigh, NC
Website: www.4PawsPetSitting.com

Do you remember the approximate month and year when you first called Kristin Morrison and The Six-Figure Pet Sitting Academy for help in your pet sitting business?
Oh wow, I think almost 5 years ago.

What issues were you having in your business when you first contacted Kristin Morrison and the Six-Figure Pet Sitting Academy?

I think I must have spoken to Kristin at truly the right time. I can’t remember why I called the Six-Figure Pet Sitting Academy that first time but for some reason I called.

I wasn’t having any trouble but I think the reason I called was that I just wanted to grow and not do it myself. I was at the point where my business had grown and I would have to service a smaller area or hire. I had a few people working for me at the time. I would have been one of those business owners with burn out but I talked to Kristin before that ever happened! Lucky me. I was very fortunate and learned a lot immediately.

What is one of the ways that the Six-Figure Pet Sitting Academy helped you in your business?
I always knew to set goals and write them down but in the Catapult! Pet Sitting Business Success class Kristin had us write down the exact figure of what I wanted to make in 2009. I had that figure in front of me on my desk in a little frame. I looked at it often. Next to it I had my basic steps of what I had to do to get to that goal.

I had a plan and stuck to it. Even if I only took 10 minutes working on the computer I did something towards working on my goal.
I love that Kristin can pinpoint issues and implement a plan so quickly. She does not waste any time.

What was your yearly gross total in 2008?

What was your yearly gross total in 2009?
I grossed $168,00 in 2009.
My goal was $123,000 after being in your class in 2008.

In one year you grossed over double of what you’d grossed the year before?

What has been the most important change you have made in the way you run or manage your business?
I have a purpose in mind. I have not been doing visits myself for a few years thanks to Kristin and I am proactive in my business. I think one thing I did was hire and then go after finding business in the area where I hired.
I am now truly having fun and loving this business.

Is there anything else about your business success that you would like to share?
I did not immediately buy into what Kristin was saying but I followed what she said and I am so happy I did.
I hired an office manager. It is really hard to let go but oh so worth it! I learned that I did not have to be tied down.
I now have 27 sitters.

Attention pet sitter: Are YOU ready to create six-figure pet sitting business success in YOUR pet sitting business? Click to find out more and to sign up for coaching sessions with Kristin Morrison, founder of the Six-Figure Pet Sitting Academy.

Six-Figure Pet Sitting Success Story Read More »

Self-Worth = NET WORTH

Yesterday I had a coaching client call me to ask if I could do an emergency pet sitting business coaching session with her. 593834863_3080791c5d_m

Due to my  jam-packed coaching and work schedule I’m usually not able to fit coaching clients in the moment they call for an appointment but it just so happened that I had a 45-minute open window of time. We were coordinating when to set up her emergency session and I could hear the frustration and burnout in her voice so I said, “Would you like to do the session right now?”

“YES!” The relief in her voice was palpable.

Offering that kind of relief to pet sitters who are in business crisis (or just low-grade burnout) is so rewarding to me. I just love it. Having owned my own pet sitting company since 1995 I understand the frustrations that can come from owning this unusual type of business. Being in that place of despair and frustration (excuse the expression) sucks.

Anyway, we started her session and basically she was wanting to know exactly what it took for me to get from ‘there’ (frustration, burnout, working a ton but not making a ton of money) to ‘here’ (ease and joy in my worklife, working 3-4 days a week, making a lot of money without doing doing a lot of work, etc.).

I walked her through the various changes that I had made in my business and what exactly I do differently now that I didn’t do then. We talked about the nuts and bolts of running a business: from spreadsheets to marketing to time management.

Then we hit on the most important business tool of all: Self-worth.

Discovering that place that is deep within ourselves that really knows that we deserve to make a lot of money without a lot of stress and strife.

Out of that awareness comes the self-worth to raise client prices, market the heck out of our county and have the phone ringing off the hook and to not take difficult and super-challenging clients simply because they are paying us green stuff.

Have I been at the place of low self-worth? You betcha. And yes, it sucks. And it absolutely affected the way I ran (or didn’t run) my business. And it absolutely affected my profits.

How did I get to the place of high self-worth? Well, it has come from the various little and big changes I made in my business life. Some of them include:

  • Having the willingness to say no to clients no matter the amount of money they were willing to pay because I knew that, should I take them on, they’d suck my energy dry.
  • Raising my pet sitting prices even when I was scared.
  • Realizing that I don’t want to work 40+ hours a week and having it be okay that I work much less than most of the American population!
  • Allowing myself to have the desire to make a lot of money and not to be ashamed that I wanted to make a lot of money. (That one took a long time to break free from and sometimes I still struggle with the okay-ness of wanting to be wealthy.)

Self-worth often came when I had the courage to run my life and my business in a way that was congruent with those inner parts of me that desire a really great life–one with meaning, purpose, ease and profit. Managing my life and business in a way that isn’t always congruent with the way society says I should manage my life or my business. As I stay true to my own inner course in business and my life, my profits have continued to rise, rise, rise. And yours can too.

Today I encourage you to: notice the areas where you are saying ‘yes’ when really you want to say ‘no’. Notice when you are charging a client too little and feeling resentful for the amount of time a particular pet sitting/dog walking job is taking you. Are you feeling totally stressed out in the area of time and/or money? If so, what you can do to give yourself a little breathing room today?

Noticing is a first step to changing behavior.  And if the current way you run your business is not working for you, begin the process of changing the way you run your business. Making those changes will increase your self-worth which will, in turn, increase your profit.

Self-Worth = NET WORTH Read More »

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