Search Engine Optimization (SE0)

How to Protect Your Precious Web Copy from Theft


It’s funny.

I wanted to write this blog post because I recently had a coaching client ask me about how to deal with her competitor that had copied her website text word for word.

I told her what to do (as I will instruct you below).

What I haven’t done in a while though was check my OWN pet sitting website against plagiarism. So just now I did what I’m going to instruct you to do and you know what?

I found 3 pet sitting websites in various parts of the country that had taken a lot of my pet sitting website home page text and used it word-for-word on their home pages.


It’s not a good feeling to see the words you worked hard to come up with on another pet sitter’s website.

And not only that–here’s a little-known fact: web copy that is duplicated word for word on two or more sites results in lower search engine optimization for all of the sites that have the duplicate copy. This is the search engine’s way of making sure the playing field is wide open for all of us and not just inundated with multiple, duplicate sites. (Nice of them, isn’t it?)

So when someone copies your website text not only have they stolen your words but they’ve lowered your search engine optimization ranking (and their own).

Here’s how to check your website to see if your text is being copied and what to do about it if it is:

1) Go to Copyscape and put a banner at the bottom of all the web pages that you want to protect against web copy theft. Even though I have this banner at the bottom of my site, I still get pet sitters copying my text. However, fewer pet sitters copy my text now versus when I didn’t have the banner on there so get this on your site as soon as possible.

2) Enter your website address into Copyscape’s search bar to see if anyone has copied your website text.

3) If someone copied your text, send them this email:

Dear ________
I noticed that you have copied the text from my pet sitting website on
your home page (or whatever page was copied).
Please change your text immediately. Having the same copy on your
site makes us BOTH come down lower on the search engines and it’s
stealing. Please email me to confirm that you’ve made the changes by
____________ (a week from the date of the email). Failure to do so will result in legal action.

Thank you,
Your Name
Your Business Name
Your Business Website

4) If you need to take legal action you can search for “Prepaid Legal Services” online. Prepaid legal services are available in most states and offer inexpensive legal service for $30-40/month.

Prepaid legal services will draw up a ‘cease and desist letter’ and mail it to the party that has copied your site. If that doesn’t resolve the matter you can retain legal counsel at a discounted rate for attorney fees. You can cancel the monthly membership after the issue is resolved and start it up again when/if you need additional legal services. Using a prepaid legal service is a very cost-effective solution for pet sitters needing to resolve this and other legal matters.

5) Check Copyscape every couple of months to make sure your text is not being copied. Again, this will protect your search engine optimization ranking as well as your text.

How to Protect Your Precious Web Copy from Theft Read More »

Search Engine Optimization (SEO) Coaching for Pet Sitters


In just one complete Search Engine Optimization (SEO) session I will give you the keywords you need to put on your website and tell you exactly where you need to put those keywords plus other important SEO tips that will shoot you to the first page (and often number 1 or number 2) on search engines! You simply relay what I’ve told you to your web person and have your web person enter the information that was discussed in your session.

It’s that easy!

Tired of spending hundreds or thousands of dollars on advertising that doesn’t yield powerful results when it comes to increasing your pet sitting client base?

For the month of September ONLY  I am offering $30 off a complete SEO session ($165 instead of the regular price of $195). You must schedule your session before September 30, 2009 to take advantage of this special offer.

What is also included in your Search Engine Optimization Session:

  • How and where to list your business on Google, MSN and Yahoo
  • 25 FREE websites to link your business website on.
  • Secrets to getting higher on Google Maps and other sites
  • The top 5 pet sitting directories that will generate pet sitting clients
  • What you absolutely need to have on your website for top SEO
  • What you can do to maintain high ranking on the search engines
  • Additional tips and tools to skyrocket above your competitors

Call 616-712-1426 to set up your session or email Coach Kristin at:

Ready to have more clients find you online?

Click here to find out more and to sign up for your complete Search Engine Optimization (SEO) for pet sitters coaching session today.

Search Engine Optimization (SEO) Coaching for Pet Sitters Read More »

Hello Pet Sitters and Dog Walkers

Horray! My blog is finally up and I’m so excited to have the opportunity to post every few days as my way to communicate with you in between our coaching sessions, teleclasses and my newsletter. I’m still trying to figure out how to put pictures up but other than that blogging is easy. You should try it.

If you’ve been thinking about getting a blog I really recommend it for these reasons:

1) You’ll get higher on the search engines like Google, MSN, Yahoo and the new Bing if you have a blog.

2) It’s so much fun. Try it. You’ll like it.

PS-I finally figured out how to put pictures in. 🙂

Hello Pet Sitters and Dog Walkers Read More »

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