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I’ve been on nearly a hundred pet sitting business coaching calls in the past few weeks.

It’s been really great to work with some of you after being gone for so long.

As much as I love traveling (and I really, really love it!) I do love coming back and diving into my life here. It is so gratifying to work with pet sitters from around the country who are hungry to grow their businesses so that they can lead rich, meaningful and fulfilling lives both professionally and personally.

I was talking with a friend the other day about money. We were engaged in a discussion about her recent business venture which resulted in a big profit. My face lit up with happiness over her financial success.

She smiled and said to me, “Kristin, you love money.”

I thought about it for a minute and then I said:

“Yes, it’s true I do love money,” I replied. “But money in and of itself would be so boring and unsatisfying. It’s flat and kind of an ugly color green. It’s what money gives me and my coaching clients that is really where the excitement is for me.”

Mostly it comes down to freedom. To me, having enough money equals freedom. The freedom to travel around the world. Money provides the resources and the time to be able to live my life in a way that feels really right for me. To live my life in a way that really suits me.

What about for you? What does money equal for you? For everyone it is so different.

Part of my coaching involves determining the WHY of money for the person I’m working with.

When I can help them see what they can create in their lives if they have more money things usually happen pretty quickly. They begin to do the action steps I’ve given them. Their bank account grows. They are able to hire more help and create more space in their life.

And what my coaching clients want from money isn’t more things. Sheesh. We all have enough things now, don’t we?

Some of my clients want enough money so they have more time.

Time to sit with their kid on their lap and eat cookies together in the warm sunshine.

Sometimes it’s all about taking the trip they’ve always dreamed of taking. Having enough money and time to go on that Alaskan cruise or that trek through the jungle in Peru which will inevitably bring them closer to their spouse or themselves.

Sometimes it’s about wanting to create stability: being able to buy a house or provide for their family.

It’s not about the money.

It’s what is created from the money.

If you want to make more money in your pet sitting and dog walking business to provide the kind of life that is meaningful for YOU there is still time to sign up for Tuesday’s teleclass: Get Pet Sitting Clients NOW: Marketing that Works.

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{ 2 comments… read them below or add one }

ChrisLWagner June 20, 2010 at 12:01 pm

Well said Kristen. And by the way, there’s nothing wrong with making a lot of money as long as it’s legitimate! You’re doing a great service and helping so many clients!


Kristin Morrison June 20, 2010 at 12:21 pm

Hi Chris, thanks for your comment!

Yes, I agree with you and I should have clarified this in my blog post: there is nothing wrong with making a lot of money!

I do love to make large amounts of money and to help my coaching clients make large amounts of money…it puts a big smile on my face. 🙂

What I didn’t write was that I noticed when my friend said her comment about my loving money I felt embarrassed thinking that perhaps that is the way my Six-Figure coaching company is viewed by some people.

Yes, I’m here to help pet sitters focus on how much they can make by pet sitting. But the money is not all I focus on with my coaching…

It is so much more than that–it’s about using the large amounts of money that can be generated in this business to create a life that it meaningful and fun. A life that is not about working 7 days a week (which can easily happen in this sometimes all-consuming business!)

Thanks again for your comment which helped me clarify that to the blog readers, Chris.



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